ארכיון Uncategorized - Cookieless Advertising Solution | Intent IQ

Cookieless Inventory: The Untapped Revenue Stream Unlocked by Intent IQ

moreno mchl — Thu, 18 Dec 2025 07:13:56 +0000

The shift away from third-party cookies has created a paradox for publishers: a large portion of their high-quality traffic—often from default browsers like Safari, Firefox, and high-value mobile apps—is now considered “cookieless inventory.” While users are present, the traditional mechanisms for identifying and targeting them are gone, leading to significant signal loss and revenue erosion for publishers.

This challenge means a substantial amount of ad inventory becomes undervalued, resulting in lower CPMs (cost per thousand impressions) and reduced fill rates, especially on cookieless browsers that constitute a major part of global traffic.

Intent IQ's Bid Enhancement: an identity solution that works for everyone

The Problem: Addressability Gaps in Cookieless Inventory

When a user on a cookieless browser triggers an ad request, that request often lacks the third-party cookie or standardized ID necessary for demand-side platforms (DSPs) to recognize the user and confidently bid on the impression. For a publisher, this translates to:

Missing Demand IDs: SSPs and DSPs cannot match the user to their known segments.
Depressed CPMs: Bidders become hesitant and place lower bids on unidentified or “blind” traffic.
Revenue Loss: Programmatic activity suffers, forcing publishers to leave potential money on the table.

Intent IQ’s Solution: Monetizing Unaddressable Inventory

Intent IQ, an identity resolution pioneer, specializes in turning this unaddressable cookieless inventory into high-value, monetizeable assets through its flagship Bid Enhancement service.

The solution is built on two core components:

1. The Real-Time Identity Switchboard

At the heart of the technology is the Intent IQ ID (IIQ ID), fueled by patented, first-party ID clustering technology and a robust Identity Device Graph. When a cookieless bid request is generated, Intent IQ’s system acts as a real-time ID switchboard.

Instead of relying on third-party cookies, the technology uses privacy-safe, deterministic, and probabilistic data points to resolve the user’s identity and enrich the bid request with the necessary missing SSP and DSP demand IDs. This process effectively restores addressability to the cookieless traffic.

2. Scale, Accuracy, and Performance

The Bid Enhancement solution transforms a publisher’s cookieless inventory into a competitive programmatic environment, delivering immediate, measurable results:

Monetization at Scale: Intent IQ helps partners monetize over 80% of their ad inventory in cookieless environments, covering vast traffic across 80,000+ premium sites.
Revenue Lift: Publishers leveraging this technology often experience a substantial boost, with reported revenue lifts of 50% to 150% on their cookieless ad revenue.
Performance-Based Model: Intent IQ is only paid from the incremental revenue it generates for its sell-side partners. This risk-free, performance-based model provides a transparent way for publishers to regain lost programmatic revenue.

By ensuring that targeted ads can be successfully delivered to consumers in compliance with local privacy regulations, Intent IQ allows publishers, video platforms, exchanges, and CTV & Mobile Apps to stabilize and significantly grow their revenue streams, future-proofing their business against evolving privacy standards.

Cookieless Inventory FAQs

Q: What exactly is "cookieless inventory"?

A: Cookieless inventory refers to ad opportunities (impressions) generated from user traffic on browsers or platforms that block third-party cookies.

This primarily includes browsers like Safari, Firefox, and Microsoft Edge, as well as traffic from mobile apps and Connected TV (CTV).

Q: Why is cookieless inventory often under-monetized?

A: It is under-monetized because third-party cookies were the primary mechanism for audience targeting.

Without them, the bid request lacks the necessary IDs for DSPs to identify the user and place an informed, competitive bid, leading to lower win rates and depressed CPMs.

Q: How does Intent IQ monetize cookieless inventory without cookies?

A: Intent IQ uses its Bid Enhancement solution, powered by the IIQ ID and patented 1st-party ID clustering technology.

This system acts as an ID switchboard, resolving the user’s identity in a privacy-safe way and injecting the correct, missing SSP and DSP partner IDs into the bid request in real-time.

Q: What kind of revenue lift can a publisher expect on their cookieless inventory?

A: Intent IQ’s partners typically see a significant lift.

News reports and company data (such as the Fandom case study) suggest that publishers’ cookieless ad revenue can be lifted by an average of 50% to 150% after implementing the Bid Enhancement solution.

Q: Is the solution compliant with privacy regulations?

A: Yes.

Intent IQ’s technology is built with a privacy-by-design foundation.

Its identity resolution approach and use of first-party ID clustering are compliant solutions that enable publishers to monetize their inventory while respecting user privacy and local regulations.

הפוסט Cookieless Inventory: The Untapped Revenue Stream Unlocked by Intent IQ הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

ID Bridging: The Key to Cookieless Addressability and Monetization

moreno mchl — Wed, 17 Dec 2025 12:43:45 +0000

As the digital advertising landscape shifts away from third-party cookies, publishers and advertisers are facing a critical challenge: signal loss. Without the traditional methods of tracking users across the web, addressability has plummeted, particularly on browsers like Safari and Firefox. Enter ID Bridging—a sophisticated technique that is reshaping how identity is resolved in a privacy-first world.

Leading solutions, such as Intent IQ, have pioneered advanced forms of ID bridging (often referred to as identity resolution or clustering) to restore addressability, ensuring that publishers can monetize their inventory and advertisers can reach their target audiences without compromising user privacy.

What is ID Bridging?

ID Bridging is the process of connecting disparate data signals—such as IP addresses, device types, and first-party data—to “bridge” the gap between an anonymous user and a known identity or profile.

In the context of programmatic advertising, ID bridging allows a demand-side platform (DSP) to recognize a user on a website where cookies are blocked (like Safari) by linking them to a known identifier from a different environment. This enables the delivery of relevant ads and accurate attribution, even in cookieless environments.

How Intent IQ Revolutionizes Identity Resolution

While basic ID bridging often relies on simple probabilistic modeling, Intent IQ leverages a more robust approach known as First-Party ID Clustering. This technology acts as a next-generation bridge, offering higher accuracy and scale.

1. The "ID Switchboard" Concept

Intent IQ functions as an “ID Switchboard.” When a user visits a publisher’s site, Intent IQ’s technology analyzes billions of signals to identify the user in real-time. It then translates this identity into universal IDs (such as The Trade Desk’s UID2 or ID5) that DSPs and SSPs can understand. This effectively “bridges” the publisher’s first-party data to the buyer’s demand sources.

2. First-Party ID Clustering

At the core of this solution is the IIQ ID. Unlike fragile third-party cookies, the IIQ ID is built on a distributed identity graph. It clusters data across:

Households: Linking devices that share a common location.
Individuals: identifying specific users within a household.
Devices: Mapping smartphones, desktops, and CTVs.

This clustering allows for cross-channel ID resolution, meaning an advertiser can retarget a user on their mobile phone based on an action they took on their desktop, even if third-party cookies are blocked.

3. Privacy-Compliant Identity

A major concern with ID bridging is privacy. Solutions like Intent IQ are designed with privacy by design. They operate without Personal Identifiable Information (PII) leaking into the bid stream and are fully compliant with CMP (Consent Management Platform) standards. This ensures that while identities are bridged for monetization, consumer privacy remains protected.

The Benefits of ID Bridging for Publishers

For publishers struggling with the “Safari Gap” (low revenue from non-Chrome browsers), implementing an ID bridging or identity clustering solution offers immediate benefits:

Restored Revenue: By enriching bid requests with accurate IDs, publishers can see a revenue lift of 30% to 150% on cookieless inventory.
Unified Cookies & IDs: It solves the fragmentation problem by unifying various IDs into a single, actionable signal for buyers.
Higher CPMs: Advertisers pay a premium for addressable audiences. Bridging the identity gap turns anonymous traffic into high-value impressions.

Watch: Intent IQ's Dror Ben Yishai on Addressability in the Open Web

Conclusion

ID Bridging is no longer just a “workaround”; it is a fundamental component of the modern ad tech stack. By leveraging advanced identity resolution technologies like those offered by Intent IQ, the industry can move beyond the limitations of the cookie, creating a sustainable, privacy-compliant ecosystem that benefits publishers, advertisers, and consumers alike.

FAQ: ID Bridging and Identity Resolution

1. What is the difference between ID Bridging and Fingerprinting?

Fingerprinting is often an opaque, non-consented method of tracking users based on device characteristics. ID Bridging, particularly when done by reputable providers like Intent IQ, relies on cooperative, consented data signals and first-party clustering to resolve identity in a way that respects privacy standards and regulations like GDPR and CCPA.

2. How does ID Bridging help with Safari and Firefox traffic?

Browsers like Safari and Firefox block third-party cookies by default, making users “invisible” to many advertisers. ID Bridging uses alternative signals (like first-party cookies and IP clustering) to re-identify these users, allowing publishers to sell this inventory at its true value.

3. Is ID Bridging privacy-compliant?

Yes, when using a solution like Intent IQ, ID bridging is privacy-compliant. These platforms utilize “privacy by design” principles, ensuring that data is hashed and that user consent (via CMPs) is respected before any ID is generated or shared.

4. Can ID Bridging resolve IDs across different channels?

Absolutely. Advanced ID bridging technologies use cross-device graphs to link a user’s activity across different channels (e.g., Mobile, Desktop, CTV). This allows for “omnichannel” marketing strategies, where a campaign can follow a user seamlessly from one device to another.

5. What is the IIQ ID?

The IIQ ID is Intent IQ’s proprietary identifier. It is a cookieless, biddable ID that aggregates various signals into a single profile. It allows DSPs to bid on users in cookieless environments with the same precision they formerly had with third-party cookies.

הפוסט ID Bridging: The Key to Cookieless Addressability and Monetization הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

Bid Enrichment: A Key to Unlocking Programmatic Value

moreno mchl — Wed, 10 Dec 2025 06:47:30 +0000

In the increasingly complex world of digital advertising, every impression is a potential source of revenue. However, with the decline of third-party cookies and the rise of privacy-first browsing, many bid requests arrive with limited information, leaving them undervalued.

This is where bid enrichment becomes a critical strategy.

Bid enrichment is the process of adding valuable, privacy-compliant data to a bid request, which allows advertisers to bid with more confidence and enables publishers to maximize the value of their inventory.

The Mechanics of Bid Enrichment

In a real-time bidding (RTB) auction, a publisher’s server sends a bid request to various ad exchanges and demand-side platforms (DSPs) to sell an ad impression. Traditionally, this request contained third-party cookie data. In today’s cookieless environment, bid enrichment partners—like Intent IQ—intercept this request. They use advanced identity resolution technology to attach additional, privacy-safe signals to it.

These signals can include:

– Alternative IDs: Universal IDs or other identifiers that link a user to their devices without using cookies.
– First-Party Data: Enriched audience data collected directly by the publisher.
– Contextual Data: Information about the content of the page, which can be just as valuable as audience data.

By enriching the bid request with this data, the publisher presents a more valuable and addressable audience to advertisers, who in turn can place more competitive bids. This not only increases the publisher’s revenue but also improves the relevance and performance of the ads for the advertiser.

The Performance-Based Model

A significant development in the bid enrichment space is the shift to a performance-based business model. For publishers, this means they only pay a revenue share from the incremental revenue that the bid enrichment service generates. This model aligns the interests of both the publisher and the technology provider, offering a risk-free path to testing and implementing a solution to regain lost revenue from cookieless traffic. Intent IQ’s Bid Enhancement service operates on this very principle, proving its value through measurable increases in CPMs and fill rates.

Bid Enrichment FAQs

Q: Is bid enrichment the same as bid enhancement?

A: In a general sense, yes. Bid enrichment is the broader industry term for adding data to bid requests. Bid enhancement is the specific product name used by Intent IQ for its solution that performs this function.

Q: What type of data is used for bid enrichment?

A: It can include various types of data, such as first-party data from the publisher, alternative IDs from identity solutions, and contextual signals based on the content of the page. The key is that the data is privacy-compliant and valuable to advertisers.

Q: Why is bid enrichment necessary for publishers?

A: Without bid enrichment, a publisher’s cookieless inventory is often less valuable to advertisers because they can’t effectively target their ads. By enriching the bid requests, publishers can command higher CPMs and regain revenue that would otherwise be lost.

Q: What is a performance-based model for bid enrichment?

A: This is a business model where the provider of the bid enrichment service only gets paid a share of the revenue that is directly attributable to their technology. This means the publisher does not have to pay for the service unless it proves to be profitable for them.

Q: How does this help advertisers?

A: Bid enrichment provides advertisers with the data they need to make more informed and confident bids. It enables them to reach their desired audience, which leads to better campaign performance and a higher return on ad spend.

This video provides an overview of Intent IQ’s attribution and bid enhancement tools, explaining how they work together within a hybrid identity graph.

הפוסט Bid Enrichment: A Key to Unlocking Programmatic Value הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

Bid Enhancement: A Publisher’s Path to Cookieless Monetization

moreno mchl — Fri, 05 Sep 2025 04:32:46 +0000

With the threat of third-party cookie deprecation, publishers are finding that their ad inventory, particularly in cookieless environments like Safari and Firefox, is being under-monetized. Intent IQ’s Bid Enhancement solution is a performance-based service designed to solve this problem by providing a new stream of revenue and helping publishers thrive in a new digital ad era.

How It Works

At its core, Bid Enhancement is an “ID switchboard” that fills the gaps in cookieless ad requests. When an ad request comes from a cookieless browser, it often lacks the necessary IDs that demand-side platforms (DSPs) and sell-side platforms (SSPs) need to effectively target ads. Intent IQ’s technology, powered by its patented first-party ID clustering technology and the IIQ ID, steps in to provide these missing IDs in real-time. This allows DSPs and SSPs to continue running targeted campaigns on cookieless inventory, which in turn leads to higher bid rates, increased CPMs, and improved fill rates for the publisher. It also benefits advertisers who are able to reach more of their target audiences.

The solution is highly scalable and accurate, with a claimed accuracy of over 90% and the ability to serve billions of impressions daily across a vast network of sites. The integration is also designed to be simple, requiring only a single tag implementation that supports common industry standards like Prebid (header bidding), JS, and RTB Server-side integration.

The Performance-Based Advantage

A key feature of Intent IQ’s Bid Enhancement is its business model. The service is performance-based, meaning Intent IQ is only paid from the incremental revenue it generates for its partners. There are no out-of-pocket costs for publishers or advertisers. This model demonstrates the company’s confidence in its technology and provides a transparent, risk-free way for publishers to regain lost cookieless revenue. Partners can see immediate results, with some publishers experiencing an average revenue lift of 50%-150% from their cookieless inventory.

Bid Enhancement FAQs

Q: Who is Bid Enhancement for?

A: Bid Enhancement is designed for publishers, video platforms, exchanges, and mobile and CTV apps that are looking to increase revenue from their cookieless ad inventory.

Q: How does it help publishers?

A: It helps publishers monetize their cookieless inventory by providing the missing IDs needed for targeted advertising. This leads to higher CPMs, better fill rates, and a significant increase in overall ad revenue.

Q: Is there an upfront cost for the service?

A: No, Intent IQ operates on a performance-based model. They are only paid from the incremental revenue that their technology generates for the publisher, making it a risk-free solution.

Q: How is it different from other cookieless solutions?

A: Unlike some alternative solutions that might only cover a small portion of a publisher’s inventory, Intent IQ’s solution is designed for scale, with a high accuracy and the ability to process billions of bid requests daily. It also uses a patented, privacy-by-design approach that leverages first-party ID clustering technology.

Q: How easy is it to integrate?

A: Integration is simple, requiring a single tag implementation that supports header bidding (Prebid), JavaScript, or RTB Server-side integration.

הפוסט Bid Enhancement: A Publisher’s Path to Cookieless Monetization הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

Cookieless Monetization: A Publisher’s Guide to Thriving in the New Digital Ad Era

moreno mchl — Fri, 05 Sep 2025 04:05:32 +0000

The digital advertising landscape is undergoing a monumental shift. The threat of the deprecation of third-party cookies by major browsers like Safari, Firefox, and soon, Chrome, has moved marketers closer to a “cookieless” world where traditional methods of audience targeting and monetization are becoming increasingly ineffective. For publishers and advertisers, this presents a significant challenge: how to maintain revenue and campaign performance without relying on third party cookies.

Intent IQ, an identity resolution pioneer, is at the forefront of this new era, offering a comprehensive, cookieless monetization solution designed to help businesses thrive. The company’s patented technology, powered by its real-time Identity Device Graph and the Intent IQ ID (IIQ ID), enables a privacy-friendly approach to audience addressability and monetization at scale.

How Intent IQ Solves the Cookieless Challenge

Intent IQ’s solution is built on a foundation of patented, first-party ID clustering technology. Unlike traditional methods that rely on third-party cookies, this technology helps identify clients and prospects across various screens while keeping privacy a top priority.

Intent IQ’s technology offers two key services for the cookieless world:

Bid Enhancement for Publishers: For publishers, the cookieless world often results in under-monetized inventory, particularly on browsers like Safari and Firefox. Intent IQ’s Bid Enhancement service fills in the gaps of missing IDs from sell-side platforms (SSPs) and demand-side platforms (DSPs) in cookieless bid requests. By providing these missing IDs, publishers can increase their revenue from cookieless inventory, often seeing a revenue lift of 30-50%. Intent IQ’s performance-based model, which only takes a share of the incremental revenue it generates, provides a risk-free path for publishers to regain control of lost revenue.
Cookieless Audience Activation for Advertisers: Advertisers face the challenge of reaching their target audiences without relying on third-party cookies for retargeting and attribution. Intent IQ’s solution enables advertisers to activate their first-party data, third-party data, and onboarded data to reach users on cookieless platforms. The company’s technology is capable of delivering billions of targeted ads daily across a vast network of websites and apps, ensuring advertisers can maintain campaign performance and achieve incremental reach and conversions.

The Privacy-First Approach

At its core, Intent IQ’s technology is designed with privacy in mind. Its approach to identity resolution is privacy-by-design, using deterministic accuracy and probabilistic scale to create a universal, privacy-friendly ID. The company’s Data Sharing Choice (DSC) initiative provides a standardized way for users to opt in to sharing anonymous data points, creating a privacy-friendly universal ID that operates across sites and devices. This focus on transparency and user consent is crucial for building trust in an era of increasing signal loss.

FAQs about Cookieless Monetization

Q: What is the "cookieless world"?

A: The “cookieless world” refers to the digital advertising landscape without third-party cookies. These cookies, traditionally used for cross-site tracking and ad targeting, are being phased out by many web browsers in response to growing privacy concerns and regulations.

Q: What are the main differences between first-party and third-party cookies?

A: First-party cookies are created by the website a user is visiting to remember information like login details, shopping cart items, and language preferences. Third-party cookies are set by a domain other than the one the user is visiting, primarily for purposes like retargeting, cross-site tracking, and serving ads. A cookieless future only refers to third-party cookies.

Q: Why are third-party cookies being phased out?

A: They are being phased out primarily due to privacy concerns. They enable companies to track user behavior across various websites without explicit consent, leading to a lack of transparency and control for consumers. Major tech companies and regulatory bodies are pushing for more privacy-centric solutions.

Q: What are the primary challenges for publishers in the cookieless world?

A: Publishers face a significant challenge in monetizing their inventory. With fewer third-party cookies, it’s harder to identify and target audiences, which can lead to lower ad fill rates, decreased CPMs (cost per thousand impressions), and a drop in overall revenue, especially on cookieless browsers like Safari and Firefox.

Q: What are some alternatives to third-party cookies

A: Several alternatives are emerging, including:

First-Party Data: Data collected directly from a user’s interactions with a website or app (e.g., email sign-ups, purchase history).
Identity Resolution: Technology that creates a privacy-safe, unified view of a user across devices without relying on third-party cookies.
Contextual Advertising: Serving ads based on the content of the webpage, rather than the user’s past browsing behavior.
Universal IDs: Common identifiers created by various ad tech companies to provide a privacy-compliant alternative to cookies.

Q: How does Intent IQ’s technology work without third-party cookies?

A: Intent IQ uses a proprietary, patented Identity Device Graph and first-party ID clustering technology. This system connects various identifiers—such as IP addresses, user agents, and first-party IDs—in a privacy-safe manner to resolve a user’s identity across different devices and platforms. This allows for audience targeting and monetization to continue even when third-party cookies are not present.

הפוסט Cookieless Monetization: A Publisher’s Guide to Thriving in the New Digital Ad Era הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

Why iOS is the Big Winner in Google’s Latest Cookie About Face

sshkedi@intentiq.com — Wed, 02 Oct 2024 13:42:26 +0000

Apple + Alternative IDs = Better Performance than Google + Cookies

By Roy Shkedi, CEO Intent IQ

Google’s latest stance on deprecating third-party cookies is a precursor of cloudy days to come for Chrome and more confusion on the horizon for advertisers. Given the lack of clarity about the roll out of Google’s own version of Apple ATT, it’s impossible to know how users will adopt “the new experience in Chrome”, who will opt-into cookies and who will be targetable via the privacy sandbox. The unpredictable pace and magnitude of this transition will affect the accuracy of audience data and the effectiveness of media budgets.

With this new wave of programmatic confusion, iOS should more than ever be the go-to environment for programmatic performance. Here’s why:

iOS’s cookie-less environment is easily activated as a complement to cookie-based campaigns, delivers audiences with the most desirable attributes for advertisers and performance can be compared side-by-side with cookies.

• Scale: The iPhone has a market share of 61.3% of the US business audience.

• Value: The average household income of US iPhone users is 40% higher than that of US Android users ($85K vs. $61K). Moreover, around 41% of iPhone owners have household incomes exceeding $100,000, compared to only 24% of Android users.

• Performance: Revenue and margin opportunities are higher than with Android users due to the lower CPMs, higher conversion rates and better ROI from uncluttered media delivered to affluent users.

• Privacy: The user experience is privacy-safe and fully deprecated of third-party cookies.

• Addressable Audience: The US addressable programmatic audience for iPhone users is valued at over $90 billion.

While this audience has been “available” for a while, marketers are just now turning their attention to it as they should, given Google’s most recent cookie pivot. Marketers have become acutely aware of Google’s ability to turn off Chrome third party cookies with a flick of a switch, with an ATT-like outcome. As a result, they’d be better served to focus on cookieless environments such as Safari—that are not controllable by Google—and provide much more predictable advertising environments.

The Early Results Are In

As marketers begin to test the waters with iOS, they’re recognizing they can drive better campaign results than with Chrome—using Alternative IDs that work in that environment rather than depending on traditional cookie-based strategies.

Some recent results are illustrative: A site-retargeting campaign for a dining brand generated three times more loyalty program sign ups on iOS devices than in cookie environments; A prospecting campaign targeted at recruiting students for a prestigious education program delivered 77% additional candidates via iOS activation than cookies, while achieving a lower cost-per-lead.

Proven alternative identity solutions can now reach hundreds of millions of unique individuals and hundreds of millions of households. And with that scale and addressability across the cookieless ecosystem come lower CPM’s, CPL’s, and CPA’s.

How marketers deploy these alternative ID-based campaigns is a bit trickier though. They need an end-to-end solution that eases activation friction, attributes across cookieless and cookied environments and addresses interoperability concerns. Relieving the marketer from building their own supporting tech stack—from targeting to deployment to measurement—fast tracks adoption, encourages more testing and lets the results speak for themselves.

Publishers, brands and agencies need to innovate and continue to test beyond Google + Cookies to reach their target audiences—and specifically iOS—which represents a significant and valuable swath of the digital media landscape. Google has, perhaps inadvertently, created the opportunity and impetus for marketers to test, validate and now outperform with a new—and improved—combination: iOS + Alternative IDs.

This article was originally posted on AdvertisingWeek:

https://advertisingweek.com/why-ios-is-the-big-winner-in-googles-latest-cookie-about-face/

הפוסט Why iOS is the Big Winner in Google’s Latest Cookie About Face הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

While Google’s Privacy Sandbox may not be ready yet, Intent IQ’s Distributed Identity is ready and here NOW, bringing with it Scale, Accuracy, Precision, and Interoperability.

sentrysite — Wed, 14 Feb 2024 13:30:56 +0000

Intent IQ’s own Fabrice Beer-Gabel Intent IQ’s VP of strategy and partnership was quoted alongside Jeff Green, CEO of The Trade Desk, Anthony Katsur, IAB Tech Lab CEO and Robert Blanck, GM of Advertising and eCommerce at Axel Springer, talking about the state of identity and the IAB’s recent report on Google’s Privacy Sandbox in the The Trade Desk’s The Current’s recent story on the report.

While the IAB report finds that the industry isn’t ready for Google’s Privacy Sandbox yet, we’re ready for it with Distributed Identity! Offering everything from high match rates to person-level addressability at scale, we’re preparing now for a cookieless future.

As the story states: “For now, those with an investment in the future of identity remain skeptical about the value of Privacy Sandbox and its ability to deliver scale, accuracy, precision, and interoperability. ‘At a minimum, this thing is not ready and it’s not baked for an industry transition. And certainly there’s a long list of challenges out there that are being described,’ says Fabrice Beer-Gabel, the VP of strategy and partnerships at Intent IQ.

“We think that identity is essential to anything cookieless to gain adoption by the ecosystem. It’s got to work for the buy side and for the sell side. So whatever it is, whatever that solution’s going to be, it has to somehow get buy-in from ad sellers and ad buyers in a broad sense, publishers and agencies and advertisers,” he says.

Read more about how the industry needs to prepare now for a cookieless future here :
https://www.thecurrent.com/report-google-privacy-sandbox-iab-tech-lab-data

הפוסט While Google’s Privacy Sandbox may not be ready yet, Intent IQ’s Distributed Identity is ready and here NOW, bringing with it Scale, Accuracy, Precision, and Interoperability. הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

Simpli.fi Adopts Intent IQ’s Cookieless ID System to Enhance Ad Reach

sentrysite — Thu, 08 Feb 2024 14:45:57 +0000

IAB.ALM may be the best venue to take the pulse of the Adtech industry and develop strategic opportunities. This year didn’t disappoint. Our partners Assembly Global and Simpli.fi shared great initial results with Intent IQ’s universal ID. The winners of 2024 will be those who experiment with cookieless addressability. Don’t wait and see. The answers are out there. You can see coverage of our announcement with Simpli.fi

From NextTV:
“Ad tech platform Simpli.fi said it is integrating Intent IQ’s cookieless identity system into the Simpli.fi demand-side platform.
The deal is designed to enable advertisers to maximize reach with audiences that are becoming harder to reach as cookies deprecate as a means of identifying consumers online.

“With third-party cookies disappearing by the end of the year, advertisers are seeking alternative solutions that adhere to user’s privacy preferences while still reaching the right audiences, at the right time, and delivering on ROI,” Simpli.fi chief technology officer and co-founder Paul Harrison said. “As the first demand-side platform to bring the Intent IQ-powered Cookieless Audience Extension to market, I look forward to supporting our clients as they adapt to this evolving industry landscape and utilize new and better tools to maximize reach and improve scale without the use of cookies.”

Intent IQ’s IQ ID makes cookieless users addressable. It is powered by a unique, patented technology that combines unprecedented scale and deterministic accuracy.”

הפוסט Simpli.fi Adopts Intent IQ’s Cookieless ID System to Enhance Ad Reach הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

How can publishers enhance their cookieless inventory and achieve an immediate positive impact on their cookieless monetization?

sentrysite — Wed, 13 Dec 2023 08:04:18 +0000

Publishers’ main obstacle today with cookieless inventory is the lack of valuable data/IDs for DSPs and SSPs, resulting in a lower win rate, decreased CPM, and fill rate.

Intent IQ‘s Bid Enhancement solution debuted in the Japanese market at the ATS Tokyo event last Friday. Our VP of Business Development, Tamir Shub, had a great session with a crowd of professionals and decision-makers heading the AdTech industry in Japan.
There were many interesting discussions and panels regarding content, programmatic activity, digital TV (CTV), and data clean rooms, but cookieless monetization and addressability was the hottest topic and a challenge for advertisers and publishers in every part of the world.
The Japanese mobile usage is high, with more than 55 Million households with approx 70% iOS share and 105 million smartphone users; the necessity for Bid Enhancement to provide better monetization in a cookieless environment can create a dramatic shift and better addressability for advertisers while benefiting consumers from pay free access to content and entertainment in a privacy friendly way.#ExchangeWire #ATSTokyo23 Thanks for hosting us at this great event! We are looking forward to your next conference.

cookieless inventory

Our goal is to ensure a cookieless future where our partners can continue to thrive.
Exchangewire Event Page

הפוסט How can publishers enhance their cookieless inventory and achieve an immediate positive impact on their cookieless monetization? הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

Strategus Collaborates with Intent IQ and PubMatic to Offer Cookieless Audience Activation and CTV-to-iOS Retargeting

sentrysite — Mon, 11 Dec 2023 15:52:11 +0000

New Offering Reaches Premium iOS User Base and Improves CTV Campaign Performance

DENVER, Dec. 04, 2023 (GLOBE NEWSWIRE) — Strategus, the technology company creating innovative solutions for programmatic CTV advertising campaigns today announced a new collaboration with Intent IQ and PubMatic to support retargeting of iOS users who have been exposed to CTV advertisements. The new cookieless audience activation solution allows advertisers to reach valuable iOS audiences, resulting in improved outcomes for CTV campaigns.

According to research from Statista, 54% of North American mobile phone customers are iOS users as of June 2023. Owners of Apple iPhones represent a coveted, younger high income audience that is typically difficult to target in digital advertising campaigns. The new solution from Strategus, powered by the integration of Intent IQ’s cookieless audience activation tool and Connect, PubMatic’s fully integrated and comprehensive audience platform, brings together each company’s leading expertise in cookieless and CTV advertising to effectively retarget iOS users:

Intent IQ curates and enriches data signals from more than 80,000 sites on behalf of its publisher partners, creating a cookieless audience including 180 million North American users for privacy-safe audience targeting and retargeting on their iPhone, Safari and other cookieless browsers
The addressable cookieless audience is integrated into PubMatic Connect and can be seamlessly activated by joint PubMatic-Intent IQ advertising partners via a Deal ID targeted to a custom audience of iOS users defined by first-party or 3^rd-party data
Strategus, a leading CTV managed service provider, uses the combined PubMatic-Intent IQ integration to improve campaign performance for CTV brand clients by allowing them to identify viewers of CTV ads and retarget them directly on their iOS devices.

“This new technology solution is a significant breakthrough, as CTV advertisers can now retarget iOS users for the first time,” said Joel Cox, co-founder and senior vice president of strategy and innovation at Strategus. “The cookieless, privacy-safe approach to retargeting makes it possible for our CTV customers to improve the performance and maximize the ROI of their advertising campaigns.”

“By combining our patented distributed identity technology with PubMatic’s programmatic infrastructure and Strategus’ CTV expertise, we can help marketers deliver immediate and improved value for their CTV advertising while also targeting the coveted iOS audiences,” said Fabrice Beer-Gabel, Vice President of Strategy at Intent IQ. “The new solution, powered by our cookieless universal ID and audience activation suite, will enable both better ROI for marketers and improved monetization for publishers.”,

“Buyers are increasingly looking for solutions that combine consumer privacy and advertiser ROI across channels and formats at scale. We are excited to be part of this collaborative effort to enable our clients to activate iOS audiences for CTV campaigns,” said Peter Barry, VP of Addressability and Commerce at PubMatic. “Through innovative solutions like this, we look forward to helping publishers and buyers move beyond the limitations of anonymous targeting solutions to drive superior outcomes.”

ABOUT STRATEGUS

Strategus revolutionized the advertising industry by running the first-ever programmatic CTV campaign in 2015 and it continues to push the industry forward with its CTV expertise and experience. The Strategus platform delivers audience-centric campaigns to CTVs and other streaming devices by leveraging premium data partnerships, curated publisher deals, and custom audience targeting techniques. As an innovation leader in data-driven CTV advertising, Strategus provides a full suite of managed services including attribution, targeting, optimization, reporting, and analysis.

Strategus has been recognized on the Inc. 5000 list, as one of the fastest-growing companies in the US for four consecutive years. Find Strategus online or follow us on Facebook, Twitter, or LinkedIn.

ABOUT INTENT IQ

Intent IQ is a privacy-forward next generation identity resolution leader, whose technology is powering many of the leading platforms in the industry. It is backed by AlmondNet Group’s IP portfolio currently comprised of over 150 granted patents. Intent IQ’s solutions are fueled by a powerful identity device graph with unparalleled accuracy and scale that connects all screens and devices, in real-time, across multiple environments including cookieless, MAID-less and CTV. Its solutions include privacy-friendly identity resolution, cookieless audience activation, bid enhancement and attribution. Intent IQ is headquartered in New York City and has a research and development center in Herzliya, Israel. For more information, visit http://www.IntentIQ.com.

ABOUT PUBMATIC

PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real-time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.

הפוסט Strategus Collaborates with Intent IQ and PubMatic to Offer Cookieless Audience Activation and CTV-to-iOS Retargeting הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.