Ad servers are tasked with serving the appropriate amount of ads to engage a user without annoying them. As users increasingly migrate between multiple devices, it becomes difficult for ad servers to monitor frequency capping.
Identity Resolution – We take individual identities (cookie IDs, mobile device IDs, mobile browser IDs, email hashes, etc) and produce a single profile from these pieces. Ad servers can set their frequency capping based on a profile and not just individual IDs.
- Remove wasted ad impressions