The online advertising space is characterized by intense competition. DSPs, SSPs, ad servers, DMPs and ad exchanges, to name a few types of technology platforms, are all competing for ad dollars. Considering that consumers are on multiple screens, engaging them on all of their screens while monitoring the effectiveness of ad dollars across devices is a major challenge that must be addressed by any technology platform looking for a competitive edge.
Intent IQ offers technology platforms a suite of solutions:
Dynamic Device Map: a technology developed in order to identify individual users across mobile, tablet, desktop or laptop devices. This ability empowers platforms to offer their partners cross device targeting, attribution and analytics.